B2B marketing works best as a system, not a set of tactics.

When brand, content, and pipeline are disconnected, marketing underperforms.

Work with a T-shaped, hands-on senior B2B marketer who shapes strategy, organises functions, and stays close to execution; so everything works as one system.

Book a 30‑minute discovery session

See how we work together

What good marketing delivers

No jargon. Just strategic support, real progress, measurable impact.

Marketing often starts small then grows in different directions. Without someone owning the whole picture, even good work can feel disjoined. Here’s how senior leadership brings it together with what you already have.

Clarity & Focus

Gain clear insight into what drives impact and where to prioritise resources.

Practical solutions

Receive tailored, actionable marketing frameworks that solve immediate challenges and align with your business goals and budget.

Momentum & Growth

Transform scattered efforts into seamless execution that drives pipeline, revenue, and measurable growth.

Sustainable Impact

Benefit from sustainable marketing systems and processes your team can maintain, adapt, and scale.

Collaborative Partnership

Embed marketing as a core driver of success through close collaboration with your leadership and teams.

Senior B2B marketing leadership that turns scattered efforts into revenue systems.

When it makes the biggest impact:

Organic growth needs structure: You’ve built marketing through hustle but hit scaling limits without ownership or systems.
No dedicated marketer yet: First time hiring leadership and want proven frameworks that avoid early-stage mistakes.
Key hire suddenly gone: Need immediate continuity while rethinking the role – no dropped balls, no momentum loss.
Busy delivering tactics: Team executes but lacks the strategic thread connecting demand gen, content, ABM to revenue.

If any of this sounds familiar, fractional support gives breathing space and direction, without full-time hire risk.

STRATEGY + EXECUTION

Big-picture thinking with hands-on delivery

Hi, I’m Anais
Senior B2B marketing leadership

20 years connecting strategy + execution across fintech, financial services, professional services, education, technology & mission-driven organisations.

I help teams turn scattered marketing into one system that works – whether building from scratch, fixing what exists, or filling a gap between hires.

How teams typically work with me:

Step in as fractional/interim leadership
Build or reset marketing functions and processes
Lead campaigns/projects while aligning with your commercial goals
Work with your team/resources, not against them