B2B marketing leadership that connects brand, content and pipeline into one system.

Your hands-on partner who shapes strategy, organises functions, and delivers execution.

So your marketing compounds instead of resetting every quarter.

What senior B2B marketing leadership delivers.

Marketing often starts small and then grows in different directions. Without someone owning the whole picture, even good work can feel disjointed. Here’s how senior leadership brings it together with what you already have.

More focus on what drives revenue

Clear insight into pipeline priorities so you stop wasting time on low-impact activity.

More headspace for your leadership

Hands-on ownership of strategy, ops and execution so you focus on product, sales, and customers.

More impact from your existing team

Systems and coaching that turn scattered tactics into a joined-up engine that scales.

Your team need this when:

Organic growth needs structure: You’ve built marketing through hustle but hit scaling limits without ownership or systems.
No dedicated marketer yet: First time hiring leadership and want proven frameworks that avoid early-stage mistakes.
Key hire suddenly gone: Need immediate continuity while rethinking the role – no dropped balls, no momentum loss.
Busy delivering tactics: Team executes but lacks the strategic thread connecting demand gen, content, ABM to revenue.

Fractional leadership gives breathing space and direction, without full-time hire risk.

Big-picture thinking with hands-on delivery

Hi, I’m Anaïs

Senior B2B marketing leader

20 years connecting strategy and execution across fintech, financial services, professional services, education, technology and mission-driven organisations.

I help teams turn scattered marketing into one system that works – whether building from scratch, fixing what exists, or filling a gap between hires.

How teams typically work with me:

Hi, I’m Anaïs

Senior B2B marketing leader

16 years connecting strategy and execution across fintech, financial services, professional services, education, technology and mission-driven organisations.

I help teams turn scattered marketing into one system that works – whether building from scratch, fixing what exists, or filling a gap between hires.

How teams typically work with me:

Step in as fractional or interim leadership
Build or reset marketing functions and processes
Lead campaigns and projects while aligning with your commercial goals
Work with your team and resources, not against them

See how we work

Ready to turn scattered marketing into revenue momentum?

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