Fintech, financial and professional services firms. I typically work with founders, CEOs or MDs at scale-ups and growing SMEs without a senior marketing hire in place yet.

Many of the teams I support are stretched for bandwidth and need experienced leadership to move priority work forward without adding headcount.

Always. The goal is to leave your team stronger, not dependent on me.

I work flexibly and can combine different formats depending on your needs:

• Fractional: from 1 day per month up to 3 days per week
• Project-based: typically 4–12 weeks
• Interim: usually 3–12 months

These can be mixed, for example, starting with a project and continuing part-time or fractionally.

It depends on the scope and level of involvement:

• Projects: typically 4–12 weeks

• Function builds: varies by maturity and goals (often a few months)

• Leadership / interim roles: from a few months up to a year

All engagements are milestone-driven, with clear goals and review points.

I’m London-based and happy to work in person when it adds value. For teams outside London, I work remote-first

It depends on scope and the level of involvement needed. All engagements start with a diagnostic, so we both know what we’re solving before agreeing on anything.

Clear priorities, no jargon, measurable results. I focus on strategies that work within your existing tools and processes, and build systems your team can run independently long after I step away.