Senior marketing leadership structured around what you actually need to grow.

Q: Can you work with our team?

Yes – I work with your team, providing leadership, fast-tracking projects, and embedding systems. My goal is to leave you stronger, not dependent.

Q: How long do engagements usually last?

It depends on the scope and level of involvement: Projects: typically 4–12 weeks Function builds: varies by maturity and goals (often a few months) Leadership / interim roles: from a few months up to a year All engagements are milestone-driven, with clear goals and review points.

Most firms at this stage don’t need more marketing activity. They need someone senior enough to see what’s working, what isn’t, and what needs to change and who is experienced enough to do something about it. I work across three modes depending on where you are and what the business needs.

Interim & Fractional Leadership

Senior marketing leadership, when and how you need it

Interim & Fractional Leadership

What this is

I step in as your senior marketer, owning strategy, priorities and commercial outcomes, working closely with your leadership and sales teams.

Best for

Scale-ups between hires or in growth mode
Junior teams needing senior direction
Building a function for the first time

Typical engagement

2–4 days a week over 3–12 months, with a clear focus on building solid foundations and leaving your team stronger.

Marketing Function Build or Reset

Build a marketing function that supports growth, not just activity.

Marketing Function Build/Reset

What this is

A focused audit and redesign of your marketing setup: strategy, structure, priorities and measurement. So you know what you’re doing, why, and whether it’s working.

Best for

Marketing that’s grown without clear structure
Leadership teams needing commercial alignment
Firms professionalising what’s already in place

Typical engagement

12–20 weeks to diagnose and redesign, with optional hands-on support to put changes in place.

Positioning & Go-to-Market Strategy

Get clear on what you're saying, who it's for, and why it's the right argument

Positioning & Go-to-Market Strategy

What this is

For firms where the problem is upstream of execution — unclear positioning, no shared view of the ICP, or messaging that doesn’t land. I work with leadership to build an argument the whole business can get behind.

Best for

Founders preparing for a funding round or new market
Sales and marketing telling different stories
Activity that isn’t converting

Typical engagement

6–8 weeks, depending on scope, with a clear brief, plan and measures of success.

Campaigns & Projects

High-stakes campaigns and projects led by someone who knows your sector.

Campaigns & Projects Delivery

What this is

In fintech and professional services, campaigns need to be credible, not just well-executed. I lead key initiatives end-to-end, bringing the judgment to know what’s worth doing and the focus to connect it to pipeline.

Best for

High-stakes or first-time programmes
Teams with strong foundations but limited capacity
Projects where the judgment calls matter as much as the delivery

Typical engagement

6–12 weeks, depending on scope, with a clear brief, plan and measures of success.

Interim & Fractional Leadership

Gain senior marketing capability when you need it, without permanent headcount.

What this is

Hands-on leadership across strategy, planning, operations and key initiatives. I step in as your senior marketer, working closely with leadership, sales and your existing team.

Best for

Scale-ups between hires or during change
Junior teams needing senior guidance
Marketing leads stretched too thin

Typical engagement

2–4 days a week over 3–12 months, with a clear focus on building solid foundations and leaving your team stronger.

Marketing Function Build or Reset

Build a marketing function that supports growth, not just activity.

What this is

A focused review and redesign of your marketing setup: strategy, roles, processes, tools and measurement. We clarify ownership and priorities, and put a workable structure in place.

Best for

Marketing that’s grown without a clear structure
Leadership teams needing alignment between plan and outcomes.

Typical engagement

4–6 weeks to diagnose and redesign, with optional hands-on support to put changes in place.

Campaigns & Projects Delivery

Deliver your highest-priority initiatives on time and on brand.

What this is

End-to-end leadership for key projects: ABM programmes, product launches, thought leadership, channel experiments, etc. I plan the work, coordinate the people involved, and make sure it delivers.

Best for

Teams with strong foundations but limited capacity
First-time or high-stakes initiatives
Specific projects needing senior input

Typical engagement

6–12 weeks, depending on scope, with a clear brief, plan and measures of success.

What clients usually ask

Who do you work with?Anais2026-06-04T15:48:52+00:00

Who do you work with?

I work with established businesses and scale-ups that need senior marketing support without hiring full-time. This often includes teams building a function for the first time, professionalising what’s in place, or navigating change between hires.

Many of the teams I support are stretched for bandwidth and need experienced leadership to move priority work forward without adding headcount.

My experience spans B2B sectors including technology, professional services and financial services. I’m comfortable stepping into new industries and focusing quickly on what drives growth.

What services do you offer?Anais2026-02-06T18:00:23+00:00

What services do you offer?

Interim/fractional leadership, marketing function build/reset, campaign/project delivery. Hands-on across strategy, ops, tools and execution to connect everything to revenue.

Can you work with our team?Anais2026-02-06T18:04:16+00:00

Can you work with our team?

Yes – I work with your team, providing leadership, fast-tracking projects, and embedding systems. My goal is to leave you stronger, not dependent.

What types of engagement do you offer?Anais2026-02-20T15:43:19+00:00

What types of engagement do you offer?

I work flexibly and can combine different formats depending on your needs:

Fractional: from 1 day per month up to 3 days per week
Project-based: typically 4–12 weeks
Interim: usually 3–12 months

These can be mixed, for example, starting with a project and continuing part-time or fractionally.

How long do engagements usually last?Anais2026-02-06T18:15:27+00:00

How long do engagements usually last?

It depends on the scope and level of involvement:

Projects: typically 4–12 weeks
Function builds: varies by maturity and goals (often a few months)
Leadership / interim roles: from a few months up to a year

All engagements are milestone-driven, with clear goals and review points.

How do you price your work?Anais2026-02-20T15:42:18+00:00

How do you price your work?

Pricing depends on the scope, outcomes and level of support you need. Engagements may be structured as fractional leadership, fixed-scope projects, or interim roles, depending on what will deliver the most value.

Engagements are typically structured at a senior leadership level, reflecting the strategic and hands-on nature of the work. We agree clear priorities and measures of success upfront, so you know exactly what you’re investing in and what it’s designed to achieve.

Remote or on-site?Anais2026-02-06T18:26:24+00:00

Remote or on-site?

I’m London-based and happy to work in person when it adds value. For teams outside London, I work remote-first

What’s it like to work together?Anais2026-02-20T15:39:43+00:00

What’s it like to work together?

Clear priorities, no jargon, measurable results. I focus on strategies that work within your existing tools and processes, and build systems your team can run independently long after I step away.

Ready to turn scattered marketing into something that compounds?

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