Support that fills the gaps without hiring full-time.

Q: Can you work with our team?

Yes – I work with your team, providing leadership, fast-tracking projects, and embedding systems. My goal is to leave you stronger, not dependent.

Q: How long do engagements usually last?

It depends on the scope and level of involvement: Projects: typically 4–12 weeks Function builds: varies by maturity and goals (often a few months) Leadership / interim roles: from a few months up to a year All engagements are milestone-driven, with clear goals and review points.

Firefinch helps you stabilise or build your marketing function, deliver key campaigns, and put the right foundations in place, so your team can grow with confidence and see results in your pipeline and revenue.

Interim & Fractional Leadership

Access senior marketing expertise, on demand

Interim & Fractional Leadership

What this is

Hands-on leadership across strategy, planning, operations and key initiatives. I step in as your senior marketer, working closely with leadership, sales and your existing team.

Best for

Scale-ups between hires or restructuring
Junior teams needing senior guidance
Marketing leads stretched too thin

Typical engagement

2–4 days a week over 3–12 months, with a clear focus on building solid foundations and leaving your team stronger.

Marketing Function Build or Reset

Build a marketing function that supports growth, not just activity.

Marketing Function Build/Reset

What this is

A focused review and redesign of your marketing setup: strategy, roles, processes, tools and measurement. We clarify ownership and priorities, and put a workable structure in place.

Best for

Unstructured marketing growth
Leadership teams needing alignment between plan and outcomes.

Typical engagement

4–6 weeks to diagnose and redesign, with optional hands-on support to put changes in place.

Campaigns & Projects Delivery

Deliver your highest-priority initiatives on time and on brand.

Campaigns & Projects Delivery

What this is

End-to-end leadership for key projects: ABM programmes, product launches, thought leadership, channel experiments, etc. I plan the work, coordinate the people involved, and make sure it delivers.

Best for

Teams with limited bandwitdh
First-time or high-stakes initiatives
Specific projects needing senior input

Typical engagement

6–12 weeks, depending on scope, with a clear brief, plan and measures of success.

Interim & Fractional Leadership

Gain senior marketing capability when you need it, without permanent headcount.

What this is

Hands-on leadership across strategy, planning, operations and key initiatives. I step in as your senior marketer, working closely with leadership, sales and your existing team.

Best for

Scale-ups between hires or during change
Junior teams needing senior guidance
Marketing leads stretched too thin

Typical engagement

2–4 days a week over 3–12 months, with a clear focus on building solid foundations and leaving your team stronger.

Marketing Function Build or Reset

Build a marketing function that supports growth, not just activity.

What this is

A focused review and redesign of your marketing setup: strategy, roles, processes, tools and measurement. We clarify ownership and priorities, and put a workable structure in place.

Best for

Marketing that’s grown without a clear structure
Leadership teams needing alignment between plan and outcomes.

Typical engagement

4–6 weeks to diagnose and redesign, with optional hands-on support to put changes in place.

Campaigns & Projects Delivery

Deliver your highest-priority initiatives on time and on brand.

What this is

End-to-end leadership for key projects: ABM programmes, product launches, thought leadership, channel experiments, etc. I plan the work, coordinate the people involved, and make sure it delivers.

Best for

Teams with strong foundations but limited capacity
First-time or high-stakes initiatives
Specific projects needing senior input

Typical engagement

6–12 weeks, depending on scope, with a clear brief, plan and measures of success.

What clients usually ask

Who do you work with?Anais2026-02-20T15:36:18+00:00

Who do you work with?

I work with established businesses and scale-ups that need senior marketing support without hiring full-time. This often includes teams building a function for the first time, professionalising what’s in place, or navigating change between hires.

Many of the teams I support are stretched for bandwidth and need experienced leadership to move priority work forward without adding headcount.

My experience spans B2B sectors including technology, professional services and financial services, and more recently education. I’m comfortable stepping into new industries and focusing quickly on what drives growth.

What services do you offer?Anais2026-02-06T18:00:23+00:00

What services do you offer?

Interim/fractional leadership, marketing function build/reset, campaign/project delivery. Hands-on across strategy, ops, tools and execution to connect everything to revenue.

Can you work with our team?Anais2026-02-06T18:04:16+00:00

Can you work with our team?

Yes – I work with your team, providing leadership, fast-tracking projects, and embedding systems. My goal is to leave you stronger, not dependent.

What types of engagement do you offer?Anais2026-02-20T15:43:19+00:00

What types of engagement do you offer?

I work flexibly and can combine different formats depending on your needs:

Fractional: from 1 day per month up to 3 days per week
Project-based: typically 4–12 weeks
Interim: usually 3–12 months

These can be mixed, for example, starting with a project and continuing part-time or fractionally.

How long do engagements usually last?Anais2026-02-06T18:15:27+00:00

How long do engagements usually last?

It depends on the scope and level of involvement:

Projects: typically 4–12 weeks
Function builds: varies by maturity and goals (often a few months)
Leadership / interim roles: from a few months up to a year

All engagements are milestone-driven, with clear goals and review points.

How do you price your work?Anais2026-02-20T15:42:18+00:00

How do you price your work?

Pricing depends on the scope, outcomes and level of support you need. Engagements may be structured as fractional leadership, fixed-scope projects, or interim roles, depending on what will deliver the most value.

Engagements are typically structured at a senior leadership level, reflecting the strategic and hands-on nature of the work. We agree clear priorities and measures of success upfront, so you know exactly what you’re investing in and what it’s designed to achieve.

Remote or on-site?Anais2026-02-06T18:26:24+00:00

Remote or on-site?

I’m London-based and happy to work in person when it adds value. For teams outside London, I work remote-first

What’s it like to work together?Anais2026-02-20T15:39:43+00:00

What’s it like to work together?

Clear priorities, no jargon, measurable results. I focus on strategies that work within your existing tools and processes, and build systems your team can run independently long after I step away.

Ready to turn scattered marketing into revenue momentum?

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